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đź’» Web: how to better manage my route’s prices and demand?

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The price management allows you to optimize the demand of your routes.

Generally speaking, prices should be changed in the following cases:

1) Setting the ideal price before assigning aircraft to the route.

2) Reaching a demand close to 0 when aircraft are already assigned to a route.

3) Reducing prices to have enough demand to assign a new aircraft to a route.

A tutorial is available for this article.

List of routes’ prices

The list of prices shows some information to better manage your airline:

  • Route: the IATA code of your route to identify it.
  • Distance: the route distance for a one-way flight.
  • Demand: the number of passengers willing to travel via the route at the current price.
  • Remaining demand: AM+ members can see the remaining demand including aircraft already assigned to the route here.
  • Prices details button: the magnifying glass icon enables you to view the prices details to have more information about these prices and change them.

Details of a route’s prices

The details of a route’s prices are divided into three parts:

The first part enables you to view the internal audit and to perform one.

The second part enables you to view the current state of the route’s prices and provides the following information:

  • Current ticket price: the price paid by each passenger traveling via the route.
  • Demand: the number of passengers willing to travel via the route at the current price.
  • Remaining demand: AM+ members can see the remaining demand including aircraft already assigned to the route here.
  • Turnover: potential turnover if you meet all the demand at the current price.

The third part enables you to change your prices directly.

If you are not sure about the price to apply, it is recommended to use the price simulator (see below).

Changing prices costs a few thousand dollars, the amount mainly depends on the size of your route.

Simulator of prices

The price simulator enables you to know the influence of a price on the demand and the potential turnover of your route.

It is recommended to use the simulator when you are not sure about the price to apply.

An advantage is that you don’t have to change the route’s price directly and thus not to impact the current flights. The simulator also enables you to compare this information with the prices and the current demand of your route.

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